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Developing the Skill of “Gaining Customer Commitment” within the Pharmaceutical Industry

Developing the Skill of “Gaining Customer Commitment” within the Pharmaceutical Industry

Background and Need In the pharmaceutical industry it is tricky to close a sale as there is “no immediate sale” –there is no tangible product that is exchanged and no money that passes hands so a close and commitment becomes tougher for the role of the Pharmaceutical Representative We also know that Doctors do not [...]

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Changing Customer Mindset

Changing Customer Mindset

  The purpose of the project was to change the mindset, thinking and behaviour of all Pharmacists across Europe to become happy to recommend the right medication to their customers. This disease has traditionally been treated by the Doctor however this is now shifting the advisory role of the Pharmacist. This programme was aimed at [...]

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Inspiring Organisational Goal

Inspiring Organisational Goal

An inspiring and stretch organisational goal was set within a top Pharmaceutical company by an internal team of employees from all departments and levels within the organisation. This was an exciting and stretch goal as it was higher than people could imagine achieving. Once the organisational goal was set individual goals cascaded from this from [...]

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Inspiring Presentations = Customer Commitment

Inspiring Presentations = Customer Commitment

    The purpose of the project was to build the skill and impact of representative presentation and facilitation skills. It was identified that 50% of customer facing time was spent facilitating meetings and presenting to large groups. It was a critical business need to improve the impact of presentations and facilitation to increase the [...]

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