Changing Customer Mindset

The purpose of the project was to change the mindset, thinking and behaviour of all Pharmacists across Europe to become happy to recommend the right medication to their customers. This disease has traditionally been treated by the Doctor however this is now shifting the advisory role of the Pharmacist.

This programme was aimed at all Pharmacists across Europe to help change their thinking around a very common complaint in the general population. It is critical that this happens so that customers across Europe get educated on this disease and have access to the right treatment without going to their Doctor.

• Customer Requirements.

The customer needed an innovative, persuasive presentation that would be rolled out across Europe and then localised to Country need. The messages had to be simple yet compelling and dry data had to be translated into a dynamic and persuasive presentation that would motivate the sales force as well as the Pharmacists to change behaviour and thinking.

• KPI’s.
  • A innovative presentation to be rolled out across Europe to change mindset and behaviour of all Pharmacists
  • A roll out workshop for all Country heads with all supporting documentation for local implementation

• Outcomes.

This programme was designed and rolled out across Europe within the timeframe (one month). The feedback was excellent from the project team as well as the Country heads. The opportunity for change and excitement around this was phenomenal along with the personal feedback and thanks on the finished presentation. It is yet to be rolled out in individual Countries and this will be happening over the next 6 months.

• References.

Within this presentation there were a number of theories that i used to help develop the ideas. These included:

• • The Secret Language of Leadership by Stephen Denning
  • The Science of Influence and Persuasion by Robert Cialdini
  • Methods and theory from the teaches of NLP

• Testimonial.

“Jenny has recently worked with us to help with a key element of a pan European launch, a major initiative for our division, within a very short timeframe. She was able to quickly and effectively deliver a complex concept into a usable and inspiring presentation for implementation and roll out. Her energy, passion and commitment to deliver the standards within the timelines met our needs consistently. The piece of work was eagerly accepted and complimented by all Country Heads and was applicable for all markets. She worked extremely well within our team and was a pleasure to work with.